Companies including General Motors, Volkswagen, Audi, and Pfizer have reportedly paused ads on the platform as concern over Elon Musk's plans for content moderation grows, per The Wall Street Journal.
On Thursday, the billionaire tried to reassure skittish advertisers that the platform would remain safe to advertise on in a virtual meeting with more than 100 advertisers and ad agency executives
General Mills, a food company whose brands include breakfast cereal Cheerios, Bisquick, and Häagen-Dazs, has paused all advertising on the social media platform
"As always, we will continue to monitor this new direction and evaluate our marketing spend," a spokesperson for General Mills told The Wall Street Journal.